Arta International

Overview

Arta Tejarat International Apadana is a Tehran-based trading company that handles import, export, product sourcing and trade facilitation for B2B partners. The website is its main credibility tool: it has to explain a broad service offer clearly, in Persian and in English, to partners on both sides of a deal

The challenge

International trade runs on trust. A visitor — often a first-time foreign partner — needs to understand within seconds what the company does, see that it is a registered, compliance-minded operation, and find a direct way to start a conversation. The same content also had to read naturally for Persian speakers, right to left, without feeling translated

Approach

A calm, corporate visual language — deep navy, a teal accent and a serif display face — with a globe motif that hints at cross-border trade. The home page follows a clear sequence: value proposition, who we are, services, advantages, vision and a closing invitation to talk. Each of the five services is expanded on a dedicated Services page with a checklist of what it covers. Persian and English live on separate, fully localised routes with a visible language switch, and the site publishes structured data for the organisation and its contact point

Highlights

1. 01Fully bilingual — Persian (right to left) and English on separate, localised routes
2. 02Four core pages per language — Home, About, Services, Contact — all listed in the sitemap
3. 03Organization and ContactPoint structured data (JSON-LD) for search engines
4. 04Direct contact paths: WhatsApp, Instagram and a detailed inquiry page

Lighthouse · desktop